Did you know that more than 400 commodities are grown in the state of California? This accounts for over a third of the country’s vegetables and nearly three-quarters of the fruits and nuts, including 90% of the nation’s strawberries. Each October, we celebrate California Farmer and Farmworker Month to honor
Did you know that California strawberry growers invest millions of dollars each year in research to improve the sustainability practices on their farms? Ongoing partnerships, like the Strawberry Center partnership between the California Strawberry Commission and Cal Poly University, offer growers effective solutions to manage pests and disease while also increasing efficiency and workforce safety.
With the rise of social media, consumers are being exposed to new trends in fashion and nutrition, fact-based content and, unfortunately, misinformation. This can leave consumers wondering what is real and what is fake.
Among the rolling hills of Santa Maria, California are acres and acres of strawberry fields. This was the picturesque setting for a #BehindtheBerry look at California strawberry farming.
Meet The Women Who Grow and Harvest California Strawberries Strawberries are handpicked and packed in the field. It takes tens of thousands of men and women each day in California to skillfully harvest strawberries to make sure they get from the farm to your table. For every berry, there is
On any given day you can find the Paniaqua siblings Jose, Mayra, Alicia, Daisy, Jennifer and Viviana Paniagua growing strawberries at their ranch in Santa Maria, California.
Santa Maria California is home to acres and acres of beautiful vibrant strawberries grown by dozens of family farmers, many of whom learned to farm from their parents and grandparents. Take Juan Candelario for example, a second-generation strawberry farmer who is a partner owner of Valle el Paraiso.
California strawberry farmers and farm workers have adopted a new motto: I Pick Safety. For Me. For All.
Not just a saying or tagline, these words describe the culture that keeps the focus on every person’s role in protecting families—from the dedicated harvest workers who pick the berries, to kids and seniors, and to every strawberry consumer and community at large.
A small group of chefs, food and lifestyle influencers had the opportunity to get to know California strawberry farmer Jose Luis Rocha Jr. Rocha Jr. Berry Farms Jose, a third generation strawberry farmer, welcomed more than a dozen folks to his ranch for a behind-the-scenes look at what goes into
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